Reverse-engineer the copy that already won.
508 legendary swipe files broken down into every section — headlines, hooks, CTAs, proof stacks, and more. Hover any card to read the extracted copy.
508 swipe files

“LifeLock Identity Theft Service Guarantee”
When you sign up for any of our identity theft protection services you are immediately backed by our Service Guarantee.* Plus you can access our...
1 Million Guarantee From Lifelock

“This 10-Day Test”
Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the...
10daytest Claude Hopkins

“$13,550”
PRICE. The car illustrated in this advertisement—both principal city centers—costs $13,550. If you would like the unwonted experience of driving a...
13550 Rolls Royce Ogilvy

“"15 Reasons Why 'Combat Conditioning' is The Best Fitness Program for Martial Artists"”
SPECIAL OFFER Be one of the first 50 people to call and order Combat Conditioning and you’ll also receive 3 FREE Fitness Reports on exercises that...
15reasonswhy Ad Mattfurey

Apply or enroll to gain access to the elite mastermind network.
25k Group Brochure From Joe Polish

“320 almost secret ways to get something back for your tax dollars”
Mail your order to: The Good News Publishing Company, 7576 Freedom Avenue, N.W., Dept. 1490, North Canton, Ohio 44720. The book will be sent to you...
320 Secret Ways Gary Halbert

“signing up to volunteer? SEARCH Learn more”
signing up to volunteer? SEARCH Learn more
404 Pages President

“SHAMED BY YOUR ENGLISH?”
Please send me without obligation a free copy of the 32-page booklet, "How to Gain a Command of Good English." (No salesman will call)
50 Year Advertisement

“How Does An Out-Of-Shape 55 Year-Old Golfer, Crippled By Arthritis & 71 Lbs. Overweight, Still Consistently Humiliate PGA Pros In Head-To-Head Matches By Hitting Every Tee Shot Further And Straighter Down The Fairway?”
Here's how to learn this secret for free (and get your "3 swings or $10 back" guarantee): Just call this special toll-free number, 1-800-316-5871,...
55 Year Old Golfer Ad By John Carlton

“5 Mistakes Corrected for you in a shaving cream”
Learn why thousands of men are flocking to this new shaving creation Accept, please, a 10-day tube to try
5mistakes Claudehopkins

““At 60 miles an hour the loudest noise in this new Land-Rover comes from the roar of the engine””
1. “Except for rattles, I am against silence in a car,” writes John Steinbeck, a Land-Rover enthusiast, “and I don’t know a driver who doesn’t want...
60 Miles An Hour Land Rover Ad By Howard Gossage

“Job hunting? How well can YOU answer these 64 toughest interview questions?”
Ask for How to Answer the 64 Toughest Interview Questions plus the five free bonuses. Your reports will be rushed to you by Priority Mail for...
64 Toughest Interview Questions Ad By Gary Bencivenga

“The Story of a 76 Year-Old Man Who Got Me Into the Best Shape of My Life.”
Here’s How to Order Combat Conditioning Functional Exercises for Fitness has 48 super effective bodyweight exercises along with seven different...
76 Year Old Ad Matt Furey

“Get 3 Months for $0.99”
Sign Up
99 Cents Trial Ad From Skillshare

“What everybody ought to know . . . . . About This Stock And Bond Business”
Copies of this advertisement in pamphlet form are available on request. No charge, no obligation. Just write or phone us.
About This Stock Bond Louis Engel

Abraham Factor Sales Letter Jay Abraham

“How To Get Rid Of All The Aches And Pain In Your Joints Without A Prescription!”
If you have joint pain, you must read our free book about this new substance. The book is called, "How You Can Be Pain-Free Forever!" It is written...
Aches Pains Without Prescription Gary Halbert

We'll guarantee to outpull your best ad by at least 10% in a split-run test.
Ad Agency Guarantee Ad By Gary Bencivenga

“Are you ashamed to claim that beat-up bag as your traveling companion?”
More men depend on Samsonite than any other luggage on earth
Ad Compilation Shame

“Make a living from selling your jewelry Make a living selling your needlework Make a living from selling your homemade knits Make a living from selling your crafts Make a living selling your crochet...”
Open your store now
Ad Messaging Shopify

“Handling $421 billion in accounts payables annually for companies like yours. Answering 1.6 million customer interactions a day for companies like yours. Reducing document-related costs by up to 30%...”
learn more
Adcampaign Xerox

“The $69 Meal Kit Disrupting Australia’s $105 Billion Grocery Industry”
Try HelloFresh today and get $30 off your first box!
Ads Compilation Disruption Hook

“I AGREE FIND WHERE TO VOTE JOIN OUR MOVEMENT JOIN THE REVOLUTION”
I AGREE FIND WHERE TO VOTE JOIN OUR MOVEMENT JOIN THE REVOLUTION
Advertising Bernie Sanders

“illustrations, sweeping color, exciting events, special features, editorial surprises—and the greatest girls going. Take my word for it: “Living is livelier with PLAYBOY.” Join the party. It’s easy...”
PLAYBOY: I accept your invitation. Include me in for (check below).
Advertising Campaign Apple

“If you're with her—join the official campaign today! I'm with her Say you're with Hillary in 2016. Say you're with Hillary Are you with Hillary? Join the official Clinton campaign Join Hillary for...”
Add your name Add your name Add my name Add my name Add my name Count me in SIGN ME UP COUNT ME IN
Advertising Hillary Clinton

“Don't Buy This Jacket”
Environmental sustainability argument against overconsumption Long-term brand mission focused on planetary preservation Counterintuitive stance that...
Advertising Patagonia

“TO THE MAN WHO IS AFRAID TO LET HIS DREAM COME TRUE”
No matter how you slice it, Rolls-Royce will gladly send it to you for a 500-mile trial. Or perhaps you would rather have information on our present...
Afraid Man Rolls Royce Ad

“The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly”
The number is (213)873-0315 and all calls will be handled personally by Mr. Abraham. Thank you.
Afraid To Fly Jay Abraham Gary Halbert

“Men who "know it all" are not invited to read this page”
To such men the Institute offers "Forging Ahead in Business"—a book with power in every page, and which also describes clearly and interestingly...
Age Targeting From Newsmax

“Try Penny Stock Fortunes Today and Get These Great Bonuses — FREE!”
Do NOT Rush to Buy Every Penny Pot Play Out There... Instead, get in RIGHT NOW for just $39 and receive all the bonuses listed above.
Agora Marijuana Blueprint Swipe

Ahalife Checkout

“The Amazing Diet Secret Of A Desperate Housewife”
To order, send me your name and address and write 'DIET SECRET' on a piece of paper and send it to: 9000 W. Pico Blvd., Los Angeles, CA 90035. Or...
Amazing Diet Secrets Ad From Gary Halbert

“The Amazing Money-Making Secret Of A Desperate Nerd From Ohio!”
POSTDATE YOUR CHECK OR MONEY ORDER FOR 30-DAYS AHEAD!
Amazing Money Making Secrets Ad By Gary Halbert

“Nobody else can show you Hawaii the way we can.”
Call your travel agent now and cruise with us through paradise. We'll show you more than a wonderful time. We'll show you Hawaii.
American Hawaii Cruises

“Ohio Man Discovers The Secret Of How To Escape The American Rat Race”
Real-person success story framing Specific income figure used to anchor credibility Emphasis on no prior experience required Lifestyle flexibility...
American Rat Race Ad By Ben Suarez

“Amish mantle and miracle invention help home heat bills hit rock bottom”
How to get 2 free heaters: The National Toll Free Hotlines are now open. All those who beat the 7-day order deadline to cover the cost of the Amish...
Amish Built Fireplace

“Discover Why 4 Out of 5 People Who Try to Make Money Online Fail Miserably...”
Click the button below to get started now.
Annihilation Launch Letter

“Reduce Your Wrinkles Up To 56% the First Month!”
Limited FREE Offer! This limited FREE offer allows YOU the opportunity to see the groundbreaking results for yourself while FREE supplies last....
Anti Wrinkle Cream Ads 56 Percent Hook

“SPEND $7.95 TO LEARN HOW TO CASH IN ON ANTIQUES”
Send me your prompt, FREE, no-obligation examination of "Antiques as an Investment" on your 10 day approval offer. I enclose $7.95.
Antiques Gary Halbert

“We unlocked the key to a $3.7 trillion bonanza...”
Review the research and consider positioning early before the opportunity becomes widely known.
Apollo Salesletter Agora
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